Professor Iain Black
Professor Of Practice
Marketing
Personal statement
My main areas of expertise and interest are in the fields of sustainable consumption and climate change, contributing to SDG鈥檚 12, (Sustainable Consumption and Production), 4 (Quality Education) and 13, Climate Action.
My research focuses on why people choose not to consume (anti-consumption), deconsumerisation, responses to scarcity and why we say will act sustainably but don鈥檛. This is known as the 鈥楪reen gap鈥�.聽聽 On these and related topics I鈥檝e been published in top ranked academic journals including: Journal of Cleaner Production, Sustainable Development, Psychology & Marketing, the European Journal of Marketing, Marketing Letters, Journal of Business Research, Journal of Marketing Management and Journal of Consumer Behaviour.
I lead 欧美高清 Business School鈥檚 sustainability strategy across the faculty and am PRME Director.聽 A main focus for my knowledge exchange activities is the Climate Solutions Programme this is a partnership with the Royal Scottish Geographical Society that provides upskilling training helping managers develop the knowledge and skills required to meet organisational challenges from climate change.
I am a past Sustainable Consumption theme leader for the International Sustainable Development Research Society (ISDRS) and remain active within policy forums and charities including Common Weal and Friends of the Earth Scotland. My recent contributions to policy appear in; 鈥楽orted: A handbook for a better Scotland鈥�, 鈥極ur Common home: A Green New Deal for Scotland鈥�, 鈥楤uilding Back Better: Principles for sustainable resource use in a Wellbeing economy鈥� and the Scottish Governments Climate Change Engagement Strategy. I was a member of the Circularity Gap Report (CGR) Scotland Advisory Group and currently sit on the Scottish Governments Global Footprint Outcome Working Group.
Prize And Awards
- Recipient
- 2022
Publications
- Kelling Ingrid, Bennett Nathan, Barclay Kate, Jeffs Andrew, Pita Cristina, Krogh-Poulsen Birgitte, Troll Tobias, Micha Evgenia, Weston Julia Cirne Lima, , Lawan Ibrahim, Leeper Alexandra, Pouw Nicky, Siggs Melanie, Wakita Kazumi, Wiese Katarina
- Marine Policy Vol 183 (2026)
- Wilson Anna,
- Higher Education and its Contribution to the Sustainable Development Goals (2025) (2025)
- Global Tipping Points (2025)
- McCartney Gerry, Hill OConnor Clemmie, Laughlin Sue, Robertson Tony, Bunse Lukas, Crighton Matthew, McLeod Aileen, Cochrane Phoebe, Stuart Francis, , McMaster Robert
- (2025)
- , Zorell Carolin
- SCORAI (Sustainable Consumption Research and Action Initiative) (2024)
- , Leventon Julia, Anderson Craig
- European Marketing Academy Conference 2024 (2024)
Professional Activities
- Speaker
- 11/3/2025
- Recipient
- 30/11/2024
- Recipient
- 1/10/2024
- Organiser
- 24/9/2024
- Peer reviewer
- 6/6/2024
- Recipient
- 5/6/2024
Projects
- Black, Iain (Principal Investigator)
- 29-Jan-2025 - 27-Jan-2025
- Black, Iain (Principal Investigator) Speirs, Jamie (Co-investigator) Giesekam, Jannik (Co-investigator)
- To measure SSEN- Transmission impacts against safe and fair planetary boundaries to deliver on company strategy KPI.
- 01-Jan-2025 - 29-Jan-2027
- Black, Iain (Co-investigator)
- Support for KTP Project Id: 4945. Support KTP Associate to complete market analysis. 拢5000
- 01-Jan-2025 - 31-Jan-2027
- Black, Iain (Principal Investigator)
- As the impacts of climate change and biodiversity loss grow in severity and scope, in this session pilots a method to map how a cityscape (in this instance Paris's 14th Arrondissement) is being affect. This observational method is based around participants walking the boulevards, streets and parks seeking evidence of climate change: its impacts, mitigations, adaptations and causes. Recording data through participatory photography and written notes, the photographs will be combined to produce an annotated photomontage. Feedback on the instructions and method will be collected and feed forward into a project 'Adaptation, resilience, change and continuity: mobilising local knowledge of past and present to chart paths through changed and changing environments' currently under review replying to the NERC 'Maximising UK adaptation to climate change research projects' call.
- 05-Jan-2024 - 25-Jan-2024
- Harker, Michael John (Principal Investigator) Fisher, Michelle (Co-investigator) Paddison, Andrew (Co-investigator) McAlinden, Thomas (Co-investigator) Lavertu, Laura (Co-investigator) Mendes, Anthea (Co-investigator) Black, Iain (Co-investigator) Johnstone, Jane (Co-investigator) Roman-Kamphaus, Urszula (Co-investigator)
- This is the teaching case writing club within the Business School producing material in support of pedagogic efforts that integrates UNSDGs.
- 16-Jan-2024
- Black, Iain (Principal Investigator) Speirs, Jamie (Co-investigator)
- Signed by SSE on 欧美高清 T's and C's (no changes)
- 15-Jan-2023 - 29-Jan-2024
Contact
Professor
Iain
Black
Professor Of Practice
Marketing
Email: iain.black@strath.ac.uk
Tel: 548 3247