Professor Anne Marie Doherty
Marketing
Personal statement
I am Professor of Marketing in the Department of Marketing, and previously Head of Department.
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I am Vice President of the Academy of Marketing and immediate past Chair of the Academy. I served as a full panel member for REF2021 on the C17 Business and Management sub-panel. I am a member of the Royal Anniversary Trust's Readers' Panel which assesses the Queen's Anniversary Awards for Further and Higher Education. Previously, I served two terms of office on the Chartered Institute of Marketing's Academic Senate.
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My primary area of research expertise is in international marketing, focusing on contemporary and historical perspectives on international retail marketing and the internationalization of the firm. Further work focuses on market system dynamics and branding.
Prize And Awards
- Recipient
- 3/7/2024
- Recipient
- 2024
- Recipient
- 5/2018
- Recipient
- 12/2016
- Recipient
- 2014
- Recipient
- 2014
Qualifications
BA (Hons), University of Ulster; PhD, University 欧美高清
Publications
- , Jaakkola Elina, Thanvarachorn Archareeporn,
- Journal of Business Research Vol 210 (2026)
- , O鈥橫alley Lisa, Boukis Achilleas
- European Journal of Marketing Vol 60, pp. 585-588 (2026)
- , , Glozer Sarah, McDonagh Pierre,
- Journal of Business Research Vol 204 (2026)
- ,
- European Journal of Marketing Vol 59, pp. 1913鈥�1950 (2025)
- Alexander Nicholas,
- Business History Vol 66, pp. 1313-1344 (2024)
- , ,
- Academy of Marketing Annual Conference (2024)
Teaching
I teach international marketing and related subjects, as well as dissertation and project supervision.
Research Interests
I have projects underway on: (i) the internationalization of retail firms in emerging markets; (ii) international retailing in the first global economy; (iii) market system dynamics and market shaping in various contexts. As such, my work sits within the 'Organization, Markets, Networks & Innovation' research cluster in the Department of Marketing.
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My research is published in journals such as Business History Review, Business History, Work, Employment and Society, Journal of Business Research, Journal of International Marketing, International Business Review, European Journal of Marketing and International Marketing Review.
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I am an Associate Editor of the International Marketing Review. I also sit on the editorial review boards of the European Journal of Marketing and Journal of Marketing Management. I have been a recipient of the European Journal of Marketing Outstanding Reviewer of the Year Award. I have edited numerous special issues of the International Marketing Review (2000, 2025), European Journal of Marketing (2004, 2020, 2023, 2025) and the Journal of Marketing Management (2014, 2023). Currently, I am editing special issues of EJM and IMR, both of which will be published in 2025.
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Professional Activities
- Examiner
- 18/3/2025
- Advisor
- 2025
- Advisor
- 2024
- Examiner
- 23/11/2023
- Guest editor
- 2023
- Keynote/plenary speaker
- 6/7/2022
Projects
- Doherty, Anne Marie (Academic) O'Malley, Lisa (Academic) Davies, Iain (Academic)
- Successful funding proposal on behalf of the Academy of Marketing for 拢60,000 in funding over 3 years from the Marketing Trust to support the Academy of Marketing Research Committee "Research with Impact" Awards, to be awarded up to 拢5,000 per project through competitive applications.
- 07-Jan-2025 - 31-Jan-2028
- Doherty, Anne Marie (Academic) O'Malley, Lisa (Academic) Davies, Iain (Academic) O'Leary, Killian (Academic)
- Successfully awarded 拢12,000 from the Marketing Trust, on behalf of the Academy of Marketing, to fund annual writing retreats for Early Career Researchers in 2025 and 2026.
- 07-Jan-2025 - 10-Jan-2026
- Doherty, Anne Marie (Principal Investigator)
- Funding for visit from Professor Finola Kerrigan, University of Birmingham to give keynote address at Departmental Doctoral Colloquium, various Faculty-wide expert plenary sessions addressing career development and publishing in top-tier journals, as well as one-to-one mentoring for both Faculty and doctoral students.
- 12-Jan-2025 - 16-Jan-2025
- Doherty, Anne Marie (Academic) Davies, Iain (Academic) O'Leary, Killian (Academic) O'Malley, Lisa (Academic)
- Successfully awarded 拢21,000 from the Marketing Trust to support up to 5 Workshops from the Academy of Marketing to support capacity building for our ECR community. The first 2 workshops are due to run in November 2025.
- 06-Jan-2025 - 31-Jan-2026
- Doherty, Anne Marie (Principal Investigator)
- 01-Jan-2022 - 01-Jan-2025