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Professor Spiros Gounaris

Marketing

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Personal statement

I am driven to produce learning experiences and research output that both students and managers alike will find them useful in understanding and advancing the knowledge of how and why Marketing impacts on business performance and long-term sustainability. 

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Prize And Awards

Recipient
2015

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Publications

Kaminakis Kostas, Karadinou Kalipso, Koritos Christos,
Tourism Management Vol 72, pp. 130-144 (2019)
Almoraish Ahmed,
European Marketing Academic Annual Conference: EMAC 2018 (2018)
Boukis Achilleas, , Lings Ian
Journal of Services Marketing Vol 31, pp. 690-703 (2017)
, Chatzipanagiotou Kalliopi, Boukis Achilleas, Perks Helen
Journal of Business Research Vol 69, pp. 4042–4055 (2016)
Tzempelikos Nektarios,
Industrial Marketing Management Vol 45, pp. 22-34 (2015)
, ,
Academy of Marketing (AM) 2015 Conference Proceedings 48th Academy of Marketing Conference (2015)

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Teaching

Strategic Marketing in an International Context

Customer Management

B2B and Key Account Management

Services Marketing

Fuzzy Set Qualitative Comparative Analysis

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Research Interests

Services Marketing, Innovation, Sales and Key Account Management, International Brand Management, Pricing, Relationship Marketing and B2B

Professional Activities

Member
2016
Chair
9/2013
Visiting researcher
11/3/2014
Editorial board member
2009
Editorial board member
2007
Participant
28/9/2023

Projects

Gounaris, Spiros (Principal Investigator)
24-Jan-2023 - 23-Jan-2026
McAlinden, Thomas (Co-investigator) Gounaris, Spiros (Principal Investigator)
Consultancy Project with colleague - Professor Spiros Gounaris
15-Jan-2018 - 15-Jan-2019
Gounaris, Spiros (Principal Investigator) Das, Ranjit (Co-investigator)
15-Jan-2018 - 27-Jan-2018
Karampela, Maria (Co-investigator) Gounaris, Spiros (Principal Investigator) Jafari, Aliakbar (Co-investigator)
Funding application to ESRC
01-Jan-2016 - 31-Jan-2019
Karampela, Maria (Principal Investigator) Gounaris, Spiros (Academic) Waehning, Nadine (Academic)
04-Jan-2016 - 04-Jan-2016
Gounaris, Spiros (Academic)
Supervision of one Marketing Works team. The team was awarded the first prize for submitted Marketing Plan
11-Jan-2013 - 20-Jan-2013

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Contact

Professor Spiros Gounaris
Marketing

Email: spiros.gounaris@strath.ac.uk
Tel: 548 3233