Å·ÃÀ¸ßÇå

Publications

,

(2026)

,

(2025)

,

Academy of Marketing Conference, 2025 (2025)

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Academy of Marketing Conference (2025)

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Academy of Marketing Conference, 2025 (2025)

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(2025)

Teaching

I am the class leader for MK111: Introduction to Marketing. This is the introductory class in marketing taken by a very high proportion of students in their first year at Å·ÃÀ¸ßÇå Business School. Given the size of the class, about one in eight of all undergraduate students at the institution are either in that class or have been in previous years.

I also make teaching contributions on more specialised subjects - especially digital marketing and social media - on both undergraduate and postgraduate classes.

Professional Activities

Speaker

17/6/2025

Speaker

21/5/2025

Speaker

19/5/2025

Speaker

7/5/2025

Advisor

6/3/2025

Participant

2/7/2024

Projects

Harker, Michael John (Principal Investigator) Mendes, Anthea (Principal Investigator)

This project under the Teaching and Learning Innovation Fund banner is to assist colleagues with a requirement to produce feedback for assignment sets produced by large classes

28-Jan-2024 - 23-Jan-2025

Harker, Michael John (Principal Investigator) Fisher, Michelle (Co-investigator) Paddison, Andrew (Co-investigator) McAlinden, Thomas (Co-investigator) Lavertu, Laura (Co-investigator) Mendes, Anthea (Co-investigator) Black, Iain (Co-investigator) Johnstone, Jane (Co-investigator) Roman-Kamphaus, Urszula (Co-investigator)

This is the teaching case writing club within the Business School producing material in support of pedagogic efforts that integrates UNSDGs.

16-Jan-2024

Fisher, Michelle (Principal Investigator) Harker, Michael John (Co-investigator) McKee, Elizabeth (Co-investigator)

01-Jan-2023 - 30-Jan-2024

Harker, Michael John (Principal Investigator) Fisher, Michelle (Co-investigator) McNally, Lorna (Co-investigator)

A pervasive and unhelpful issue across much research into educational provision in the HE sector is the persistence of antiquated and simplistic conceptions of scope, scale and structure of university departments last accurate decades ago. A fairly standardised [and homogeneous] academic group supported by an administrator or two, delivering one or two programmes to a relatively small number of [homogeneous] students. Decisions made on that basis are at best ineffective, and at worst damaging. It is an obsolete view of the HE sector as a cottage industry, rather than as the industrialised mass production that in reality exists. Given the scale and complexity of marketing programmes with huge classes and complex class portfolios, they are very far away from this outdated conception. To maintain and improve quality of delivery, marketing teaching groups need to know more about how to usefully incorporate the skills and resources provided by colleagues outside their own structures, but within those of their institution. Equally, colleagues in those roles would benefit from insight into the how/what/why of marketing teacher imperatives, in order that they may educate and provide to them means and methods to improve quality and efficiency. Help is available, but we – academic staff and students - aren’t making as much of it as we could. This project – allowed by the unique nature of these grants – would begin to rectify that and allow better directed and sustained attempts at improving delivery by organisation and technology.

01-Jan-2023 - 04-Jan-2024

Harker, Michael John (Principal Investigator) Zhang, Ying (Co-investigator)

The creation and marketing of software applications for smartphones – Apps – is an already significant element of the modern digitalised and services based economy. The small size and temporally amorphous nature of such companies, twinned with little to no sector wide organising and representing organisation means that the working practices of these SMEs is concealed. This multi-disciplinary project would seek to gain insight into the three main aspects of their operations and aspects of work.

1. The development and improvement of technical, coding related skills and knowledge
2. The development and improvement of internal management/Human Resources skills and knowledge
3. The development and improvement of market facing skills and knowledge

15-Jan-2023 - 13-Jan-2024

Paddison, Andrew (Principal Investigator) Harker, Michael John (Co-investigator) Gill-Simmen, Lucy (Co-investigator) Kelley, Neil (Co-investigator)

This project will explore signature pedagogies (SPs) within marketing. Shulman (2005) defined SPs as characterising teaching forms distinct to that discipline with Abel (2009) viewing them as the means through which the text, thought and practice of the respective profession is conveyed. As such, SPs hinge on how disciplinary knowledge translates into professional education.

In seeking to understand this, the interplay across teaching forms that are emblematic of marketing together with the professional preparedness that is integral to this will be explored through interviewing marketing academics. Significantly, this will involve two stages. Firstly, the current situation, as understood by the interviewees, will be explored with this progressing thereafter to exploring amongst these interviewees how SPs could be advanced. The second stage will entail focus groups amongst marketing academics that unpacks their thoughts on the emergent findings with this incorporating pointers for future SP practice within marketing.

15-Jan-2018 - 01-Jan-2019