Dr Andrea Tonner
Senior Lecturer
Marketing
Personal statement
I am a senior lecturer in the Department of Marketing and currently serve as Associate Dean (Learning Enhancement) for 欧美高清 Business School. 聽I previously worked for many years as a marketing practitioner in the fast moving consumer goods and energy markets.
My academic practice integrates research, teaching and leadership around the themes of consumer and marketplace inclusion and I lead the Academy of Marketing Food Marketing Special Interest Group. I teach across undergraduate, honours and postgraduate programmes, with a particular focus on consumer behaviour, brand management and marketing communications. My teaching is strongly research-informed, drawing on my work on food insecurity, digital vulnerability, body image, and inclusive marketplace design to help students connect consumer theory to contemporary social and marketing challenges.
Prize And Awards
- Recipient
- 2025
- Recipient
- 2025
- Recipient
- 2006
Qualifications
LLB (Hons), University of 欧美高清
MBA, Heriot-Watt University
MRes, University of 欧美高清
PhD (Marketing/Consumer Culture), University of 欧美高清
Publications
- , Elkanova Elena, Ozkan Erciyas Fatos, Castilhos Rodrigo, Uduehi Esther, Primossi Valentina, Odile Peschel Anne, Minton Elizabeth A, Arcuri Adriana Guedes, Roberts Amelia
- Marketing Theory (2026)
- , , Cappellini Benedetta
- European Journal of Marketing Vol 60, pp. 589-612 (2026)
- , , Cappellini Benedetta, Gordon Kathryn, Scott Karen Anne, , Kearney Treasa, Parsons E, Surman E
- Academy of Marketing Conference (2025)
- , ,
- Academy of Marketing Conference, 2025 (2025)
- , ,
- Consumer Culture Theory Conference 2025 (2025)
- ,
- European Conference on Health Communication (2025)
Teaching
I teach across undergraduate, honours and postgraduate levels, specialising in:
Consumer Culture - identity, motivation, perception, vulnerability, transitional consumption
Marketing Communications - creative strategy, agency collaboration, communication planning
Brand Management - brand equity, cultural branding, luxury, brand meaning and consumer -brand relationships
Advanced Qualitative Methods- particpatory methods, arts-based method and epistemic justice
I also contribute to staff development through Faculty-wide enhancement workshops and support for programme teams as part of my Associate Dean Learning Enhancement role.
Research Interests
My research sits at the intersection of Consumer Culture Theory (CCT) and Transformative Consumer Research (TCR), with a sustained focus on inclusion and wellbeing. I examine how consumers navigate identity, care and constraint across contexts including food poverty, learning disabilities, digital harms, rural deprivation, parenting, and water insecurity.
I have led and contributed to interdisciplinary projects funded by the Academy of Marketing and Marketing Trust, Wellcome Trust Collaborative Cultures and ESRC Impact Accelerator, working with partners in health, social care, third-sector organisations and international institutions. My research informs community practice, policy debates and academic understanding of marketplace exclusion. Recent publications include work in European Journal of Marketing, Annals of Tourism Research, Marketing Theory, Journal of Public Policy and Marketing and Journal of Rural Studies.
I supervise doctoral research in digital culture, marketplace exclusion, food poverty and global risk.
Professional Activities
- Consultant
- 3/2026
- Contributor
- 19/2/2026
- Contributor
- 30/1/2026
- Organiser
- 10/12/2025
- Participant
- 2/10/2025
- Contributor
- 19/6/2025
Projects
- Tonner, Andrea (Principal Investigator) Porteous, Holly (Co-investigator)
- 01-Jan-2026 - 05-Jan-2026
- Tonner, Andrea (Principal Investigator)
- 13-Jan-2025 - 30-Jan-2026
- Eckler, Petya (Principal Investigator) Tonner, Andrea (Principal Investigator)
- The grant funded a scoping event in Bulgaria which aims to identify stakeholders around body image and eating disorders in the region
- 01-Jan-2025 - 31-Jan-2025
- Eckler, Petya (Principal Investigator) Tonner, Andrea (Principal Investigator)
- The grant funded a pilot research study via in-depth interviews of Bulgarian youth on the topic of eating disorders, mental health and social media.
- 01-Jan-2024 - 31-Jan-2024
- Tonner, Andrea (Principal Investigator) Kim, Hyoje (Co-investigator)
- With Down鈥檚 Syndrome Scotland, we co-secured ESRC Impact Accelerator Account fund (Internal). We conducted two field experiments on digital fundraising engagement to evaluate the current digital fundraising strategy of our partner charity, Down鈥檚 Syndrome Scotland. This was followed by practice-focused engagement through knowledge-transfer workshops, which translated the findings into organisational decision-making and broader industry practice.
- 02-Jan-2023
- Tonner, Andrea (Principal Investigator)
- 01-Jan-2023 - 31-Jan-2024